What a Difference a Break Makes!
I’ve seen my share of invitation wording in the last 12 ½ years with Invitations4Less.com and to be sure, I’ve learned a lot in that time! One of the services we offer to our customers is etiquette review. Just check a box and we’ll be happy to share our knowledge of etiquette and layout with you before your invitations are printed, ensuring the best possible presentation for you when sending out the first impression of your event to your guests.
I’ve found that, often, customers have the basic knowledge of how to word an invitation, but where we can help is in arranging the wording so that it flows smoothly and attractively. Consider the difference in the two sets of wording below.
For best effect, read aloud:
With the richness of
tradition and the
promise of tomorrow we
invite you to share this
special moment as
our son, Raymond Jacob
Bar Mitzvah on
Saturday, the twenty-first of May at
ten-thirty in the morning at
Temple Beth El, Syracuse, New York
Rebekah and Jonas Kaplan
Now try this:
With the richness of tradition
and the promise of tomorrow
we invite you to share
this special moment
as our son
becomes a Bar Mitzvah
on Saturday, the twenty-first of May
at ten-thirty in the morning
Temple Beth El
Syracuse, New York
Rebekah and Jonas Kaplan
Did you notice a difference in the cadence and flow? Each time you end a line and start a new one, you are creating a minor pause. It’s subtle, but just enough to either disrupt, or facilitate, an elegant flow to your wording.
Now, think about what you can do with your wording when you are arranging the lines artfully.
You may use an alternate typestyle for lines you want to emphasize. Perhaps, you’d like the name(s) to be in a script typestyle to offset it/them from the rest of the wording which is in a block typestyle. This is done to great effect (and at no extra cost!) on many elegant invitations, but only works if you choose your line breaks carefully.
You may also wish to add extra spacing between lines to really offset the words to follow.
And while we’re thinking about arranging your wording, consider the statement you can make simply by arranging your wording using justification options!
If you’re feeling short on creativity, we’re always happy to help you make the most of your invitations with font styles, sizes, spacing and justification. Contact Us today with your ideas and we’ll help you create your masterpiece!
By Joyce Buczek
Joyce Buczek was the founder and original owner of Invitations4Less.com in 1999. She continues working with Invitations4Less.com as a consultant and guest blogger. In her spare time, Joyce enjoys traveling, cooking and spending time with her family, including 2 spoiled cats.